Hi, thanks for being here! I’m Nikai, a communications professional, former TV news producer, media relations officer, news watcher and social media addict.
My communications path has taken many twists and turns – but one thing remains – I have a keen eye for engaging content and stories. My 11+ years of experience expands to public relations, project planning, digital audience strategy, writing, producing and building a network of journalists.
I have a holistic approach to communication projects to develop positive, engaging messaging that attracts media and consumer attention. My in-depth understanding of the media landscape helps me pinpoint forward-thinking stories and media opportunities.
I thrive in settings where professionals see the worth of showcasing their brand, not just for the success of their business but also for the people they serve.
MY VALUESGROWTH
.
WELLNESS
.
TEAMWORK
.
BOLDNESS
.
EMPATHY
.
INITIATIVE
.
GROWTH . WELLNESS . TEAMWORK . BOLDNESS . EMPATHY . INITIATIVE .
PROFESSIONAL BACKGROUND
My experience and education have given me the knowledge to design and execute large-scale initiatives that attract and grow public interest. My work includes search engine optimization, audience research, social media campaigns and public relations. I earned a master’s degree in digital audience strategy from Arizona State University and a bachelor’s degree in broadcast media from the University of North Texas. I'm on the board of directors for the Public Relations Society of America - Phoenix Chapter, as the communications chair. In this role, I manage digital communications efforts for the chapter’s website and social media channels.