I have a secret for quickly securing upbeat and engaging TV media coverage for experts and it has nothing to do with the pitch. It’s all about working with quick-thinking, supportive and communicative experts.

How generative AI tools can serve as your assistant, research support, or intern, transforming communication workflows through transcription, translation, data analysis and content creation.

Once again, Muck Rack takes one for the team by offering an in-depth look at the current landscape in public relations in their State of PR 2024 report. The report offers insight into social media trends, budget and resource challenges, AI, and more.

Learn how to build and maintain strong media relationships. From navigating the ever-evolving media landscape to personalized pitching tactics, learn how to craft connections that make waves in the PR world. I delve into the art of fostering meaningful relationships with journalists and unlocking the power of press partnerships.

Getting a feature on a morning TV spot isn’t easy, but Elizabeth caught the attention of Good Morning Arizona with her compelling story.

One of the problems that I come across with people, organizations and brands who need PR support is that they don't think in terms of storytelling.

Cision is shedding some light on the top challenges and priorities that journalists are facing. And just as expected, the findings reinforce the critical need for PR pros to be as diligent as ever in providing trusted, accurate and relevant content for journalists.

Your website is missing something important. And you’re probably losing a lot of valuable customers because of it.

We all know that effective communication is key in public relations. But as an ambivert, it can sometimes be challenging to navigate the demands of a social profession.

As a business owner or organization leader, you likely know the importance of public relations in maintaining a positive reputation and relationship with the public. However, you may also believe that simply having a PR professional on your team guarantees media coverage.

In today's digital age, the landscape of public relations has undergone a significant transformation. Gone are the days of just simply pitching stories to reporters and hoping for media coverage. Instead, public relations professionals have had to adapt to the changing times by incorporating digital tactics into their strategies.

Our role is to serve as a valuable resource in coordinating the interview, gathering necessary follow-up information for the journalists and clarifying any mistakes along the interview process. I have high respect for journalists and the work they do in informing the public, and I have made connections with many journalists who understand my value in sitting in on interviews.

Listen, there’s no secret formula for writing a press release. The press releases worth reading are those you send to journalists who you’ve built a strong and valuable working relationship with; meaning, journalists who have found constant value in the information you provide them. But if you’re establishing a new working relationship with a journalist, here are my recommendations for writing a press release.

In conjunction with a launch, you’ll need a strategic communications plan that will guarantee effective, targeted messaging and media exposure. Your plan will lay out all of the pieces that will help you deliver your message to the appropriate audience. Here’s the structure that I like to use for developing a strategic communications plan.

Before I kick this off, let me start by clarifying that this is not a blanket statement on all reporters. I’ve worked with many talented, professional and highly respectable journalists whose work I very much admire. To be honest, I don’t have any nightmare stories from my time in media relations. But through the hustle of working with the media, there are a few cringey things that stick out to me the most.

What I didn’t know was how much social media was going to consume my personal and professional life in the next 15 years. I didn’t account for the time and mental energy that it would take, and I couldn’t imagine the toll that it would take on my mental health. But that’s not even where it ends. Social media use can affect thoughts, feelings and sleep, causing memory loss, insecurity and depression.

So you’ve scored a media placement… Congratulations! Now is your time to prep for the interview. This is a necessary step soon after agreeing to sit down with a journalist. Here are the 10 things to remember before agreeing to go on the record with any reporter.

Social media can be a key source for building connection and loyalty with your audience.

So, hey, bear with me. This is totally new adventure for me and I’m learning as I go. My goal is to grow my skills in this industry and share some insight and tricks along the way.