Stories matter in public relations

One of the problems that I come across with people, organizations and brands who need PR support is that they don't think in terms of storytelling. They typically think in terms of promotion.

But the shit people care about needs to have human interest appeal and drive emotion. That's what is going to make you unique from competitors. By sharing personal experiences on the impact your brand has had on individuals or communities, you can create an emotional connection with your audience.

Think about the underlying mission or purpose that fuels your business.

Dive into your brand's history and uncover the significant milestones, challenges, and successes that showcase your brand's evolution and authenticity.

Identify the human elements within your brand - the founders, employees, or customers, who have unique stories to share. These personal narratives humanize your brand and make it more relatable.

Start thinking about the stories behind your brand that go beyond its products or services.