Once again, Muck Rack takes one for the team by offering an in-depth look at the current landscape in public relations in their State of PR 2024 report. The report offers insight into social media trends, budget and resource challenges, AI, and more.

One of the problems that I come across with people, organizations and brands who need PR support is that they don't think in terms of storytelling.

We all know that effective communication is key in public relations. But as an ambivert, it can sometimes be challenging to navigate the demands of a social profession.

As a business owner or organization leader, you likely know the importance of public relations in maintaining a positive reputation and relationship with the public. However, you may also believe that simply having a PR professional on your team guarantees media coverage.

In today's digital age, the landscape of public relations has undergone a significant transformation. Gone are the days of just simply pitching stories to reporters and hoping for media coverage. Instead, public relations professionals have had to adapt to the changing times by incorporating digital tactics into their strategies.

Our role is to serve as a valuable resource in coordinating the interview, gathering necessary follow-up information for the journalists and clarifying any mistakes along the interview process. I have high respect for journalists and the work they do in informing the public, and I have made connections with many journalists who understand my value in sitting in on interviews.