I have a secret for quickly securing upbeat and engaging TV media coverage for experts and it has nothing to do with the pitch. It’s all about working with quick-thinking, supportive and communicative experts.

Learn how to build and maintain strong media relationships. From navigating the ever-evolving media landscape to personalized pitching tactics, learn how to craft connections that make waves in the PR world. I delve into the art of fostering meaningful relationships with journalists and unlocking the power of press partnerships.

Cision is shedding some light on the top challenges and priorities that journalists are facing. And just as expected, the findings reinforce the critical need for PR pros to be as diligent as ever in providing trusted, accurate and relevant content for journalists.

Our role is to serve as a valuable resource in coordinating the interview, gathering necessary follow-up information for the journalists and clarifying any mistakes along the interview process. I have high respect for journalists and the work they do in informing the public, and I have made connections with many journalists who understand my value in sitting in on interviews.