You don’t have to be an extrovert to work in a social profession

We all know that effective communication is key in public relations. But as an ambivert, it can sometimes be challenging to navigate the demands of a social profession.

Hi, I'm Nikai, I'm an ambivert. I have both introverted and extroverted tendencies, depending on the situation, context, or mood.

Unlike pure introverts or extroverts who lean strongly towards one end of the spectrum, ambiverts are more flexible and adaptable in their behavior.

I'm surrounded by extroverts and I used to think I thought I'd be better at my job if I had a more extroverted personality. Or I'd get promoted quicker... I'd make better working relationships, people would take me more seriously, I'd be better liked... blah, blah, blah.

But the truth is we ARE comfortable in social settings. We just have the ability to adapt to different social situations.

My personality trait actually strengthens my role. Here's how:

• We're versatile in communication, meaning we adapt communication styles to different audiences, including stakeholders, clients, journalists, colleagues, etc.

• We're good listeners thanks to our introspective nature. This skill helps with the development of more effective PR strategies, helps me address concerns appropriately, and build stronger relationships.

• In networking, we can strike a balance between engaging in meaningful conversations and observing the dynamics of others.

• We're empathetic and understanding. Empathy helps in crafting messages that resonate with target audiences, managing crises effectively, and maintaining positive relationships.

In the quickly moving world of PR, being an ambivert gives me the edge to engage, connect, and make a lasting impact.