If you’re not using generative AI for workflows, you’re wasting valuable time.
Ever had a conversation about generative AI and watched someone’s jaw drop when they realized how much it’s changing the game? That happened to me recently during a conversation with a family member about the use of generative AI in general common workflows.
They seemed surprised to hear that it’s a tool that many people use at work (this family member does NOT work in comms).
But since the launch of ChatGPT, generative AI has been routinely used by comms pros to accomplish tasks that are done by humans, and in some cases items that aren’t practical for lack of time and resources.
We need to know how to safely use AI for common everyday tasks such as transcriptions, translations, content idea generation and even more sophisticated tasks such as combing through large archives of documents and helping analyze large data sets.
Not just that, but it can also be used to identify and fact-check trends in data sets.
AI has become a trusty sidekick for many of us, tackling tasks that used to eat up a lot of our time and energy. Imagine having a digital assistant, research support, or intern ready to help when you lack the resources for these roles.
The Rise of Generative AI in Communications
What Exactly is Generative AI? Generative AI is like having a super-smart assistant that can provide content, analyze data and even create images.
How Are We Using It in Communications? In PR and communications, generative AI can be a tool for:
Transcription: Turning audio or video interviews into written text.
Translation: Breaking down language barriers by translating content.
Content Creation: Sparking ideas and drafting materials.
Data Analysis: Digging through big data to find trends.
Fact-Checking: Ensuring our info is spot-on and credible.
Top Generative AI Tools for PR Pros
Perplexity Ever wish your search engine was a bit more... helpful? Perplexity combines the brains of OpenAI and Google, using something called Retrieval-Augmented Generation (RAG) to fetch better search results. Here’s why it’s great:
Accurate Info: Finds and sources the most up-to-date and reliable information.
Fact-Checking: Perfect for when you need credible sources for press materials.
Zoc.ai Zoc.ai is a lifesaver for transcription and translation:
Transcription: Converts interviews into notes effortlessly.
Translation: Translates those notes into 29 languages, making your content globally accessible.
Poe.com Poe.com is a fun tool for creating custom AI chatbots using ChatGPT:
Integration: Works well with media monitoring tools, press release services, and social media platforms.
Customization: Tailor bots to handle specific PR tasks like media monitoring or client FAQs.
Automation: Takes care of repetitive tasks, giving you more time for creative work.
How Generative AI Can Be Your Virtual Assistant
Think of generative AI as your virtual assistant. Whether you’re short on staff or simply need an extra hand, AI tools can fill the gap, helping you manage tasks efficiently.
Generative AI is super helpful when it comes to research. Need to comb through a mountain of documents or analyze large datasets? AI can handle these tasks quickly, providing you with the insights you need without the tedious work.
Generative AI can also act as your intern, handling routine tasks and learning from the data it processes. It can take on roles that free up your time for more important tasks.
Tips for Working with Generative AI
Be incredibly literal. When using AI tools, clarity is key. Over-explaining can help the AI understand your needs better.
Over-explain your requirements. Don’t hesitate to give detailed instructions. If you need a specific tone or style, tell the AI exactly what you want. This helps avoid misunderstandings and ensures the output meets your expectations.
Practical Applications of Generative AI in PR
Streamline your workflow. Custom AI chatbots can deal with routine queries, leaving you more time to focus on strategy and creativity.
Boosting content accuracy and reach. With tools like Perplexity, you can ensure your content is not only accurate but also backed by credible sources. And translation tools like Zoc.ai help you reach audiences around the globe.
Data analysis and trend spotting. Generative AI can sift through mountains of data to spot trends and insights. This is a must for PR pros who need to stay ahead of the curve and understand public sentiment.
