I want to share
your story & build a powerful audience for you.
Are you an expert in your field but struggling to get the recognition you deserve?
I specialize in helping professionals like you elevate their brand, establish authority and gain the media exposure needed to become a recognized thought leader. Public relations is necessary to build a solid reputation and establish a name for your brand. I will weed through data and headlines to increase your visibility.
Hey, I’m Nikai.From television news producer to higher education media relations, I found myself passionate about the creativity that goes into digital communications through social media, public relations and website copywriting. I specialize in driving tangible results to enhance, transform, and foster the growth of brands online by creating personalized digital media strategies that highlight brands to their full and deserved potential.
What I do-
— Strategize target audience
— Media messaging
— Internal messaging
— Develop and implement tactics to reach and engage the media -
— Media campaign development
— Media messaging
— Communication-based initiatives
— Identify storytelling opportunities
— Develop media lists
— Press release writing
— Pitch media -
— Improve online reputation, visibility and engage online audiences
— Website copywriting
— Search engine optimization
— Monitor website analytics to inform decisions and create tactics
— Scan, track and analyze online conversations
— Create web messaging to maximize its discoverability
Take a look at
"what EXACTLY does public relations for me?"
"what EXACTLY does public relations for me?"
Public relations is essential for building thought leadership because it establishes your credibility, amplifies your reach, and differentiates you in a crowded market. Through strategic media coverage and speaking opportunities, PR ensures your expertise is seen by the right audience, positioning you as a trusted and influential authority. It also connects you with key industry players, helping you build relationships that extend your influence and shape important conversations. By maintaining a consistent presence in the media, PR reinforces your brand over time, keeping you top of mind as a leader in your field. Ultimately, this visibility drives business growth by attracting new opportunities, whether through clients, partnerships, or speaking engagements.
You should care because…Simply being an expert isn’t enough—you need to be recognized as one. Devoting time and effort to your media goals can feel impossible when you’re focused on other aspects of your brand. I’ll be the bridge between your expertise and the audience that needs to hear it.
On the blog